Pavel Durov and Khabib Nurmagomedov erased all traces of their NFT project after selling the “papakhas” for $4.3 million, leaving fans with a 60% loss
Khabib Nurmagomedov has completely erased all information about Telegram and joint promotions from his social media accounts.
Specifically, he deleted a post featuring a giveaway in which he promised to reward eight winners with digital papakhas (fur hats) via messenger. Conor McGregor was the most vocal in his reaction to this embarrassment.
"Is it possible that ’good guy’ Khabib used his late father’s name, as well as Dagestani culture, to deceive his fans and quickly sell off a bunch of digital NFTs online, and then delete all the content after they were sold, leaving the fans without money? It’s simply impossible for a good person to do such a thing."
Pavel Durov and Khabib Nurmagomedov earned more than $4.35 million trading virtual papakhas. Durov actively wooed his audience to exchange the images for real money.
The collaboration between Pavel Durov and Khabib Nurmagomedov was billed as a "cultural gift to the ummah" and a "symbol of respect for Khabib’s father." However, in less than a day, it turned into one of the most high-profile scams of 2025.
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Currently, on November 26, 2025, the "Khabib’s Papakha" NFT is trading on the Getgems and http://STON.fi premarket for an average of 42–45 TON (approximately $63–67 at the current exchange rate). Meanwhile, the average purchase price for one such "gift" via Telegram Stars was 10,100 Stars ≈ $151–155 (depending on the Stars-to-dollar exchange rate at the time of purchase).
In total, holders lost an average of $88–92 (–58–60%) in 24 hours. It seems Nurmagomedov has realized he’s seriously exposed his fans to a classic rug-pull cloaked in "tradition, respect, and privacy."
Pavel Durov, who has for years positioned himself as the leading "fighter against censorship" and the security services, has once again used his image as the perfect cover for dubious stories: first the Gemini skin, then endless tokens and NFTs on TON, and now papakhas priced at up to $30,000 for rare editions.
